NORTHPAW STUDIO / THIS QUARTER / MON, OCT 19

Morning, Priya.3 proposals are waiting on a signature.

Pipeline value
$0+18.6% vs Q3
Won this quarter
$0+12.4% vs Q3
65% of the way there · $53,200 to go
Win rate
0%+3 pts vs Q3
Avg. days to close
0 days−4 days vs Q3

Deal stage funnel

Open now · 32 deals

Inquiry
0$0
Discovery call
0$0
Proposal sent
0$0
Negotiating
0$0
Total in funnel$0

Won vs. lost

Closed deals · last 6 months

WonLost

Lead source

40 leads this quarter · tap or hover a source for its Source Trail

50%Website inquiry
Most common path · 7 of 20 website inquiry leads
Services: WebsitesPricingStart a project

Why we win and lose

Closed conversations · last 6 months

WON 24 deals
Creative fit76%
Clear process58%
Specialist expertise42%
LOST 15 deals
Budget7 deals
Timing4 deals
Chose another agency4 deals

Top open deals

Largest opportunities in the pipeline

Client / projectValueStageOwnerClose date
Marlowe HealthWebsite redesign
Case study: Ridgeline OutfittersServicesStart a project
$32,000NegotiatingPROct 28
Fieldwork SupplyBrand + ecommerce
WorkStudioStart a project
$22,000InquiryMBDec 11
Hollis CoffeeRebrand
Case study: Calloway CoffeePricingStart a project
$18,500Proposal sentPROct 30
Ostrander BikesEcommerce website
Case study: Ridgeline OutfittersServicesStart a project
$14,500InquiryPRDec 10
Kestrel OutdoorPackaging refresh
Case study: Calloway CoffeePricingStart a project
$14,000Discovery callMBNov 20

Needs a nudge

No activity for 14+ days

2
Kestrel OutdoorPackaging refresh · $14,000 19 days idle · Discovery call
Case study: Calloway CoffeePricingStart a project
Wren Wine BarIdentity + menus · $5,500 15 days idle · Discovery call
From DribbbleWorkStart a project

Recent activity

Across leads, calls and proposals

HC

Hollis Coffee viewed the $18,500 rebrand proposal

2 hours ago · Proposal opened
Case study: Calloway CoffeePricingStart a project
MB

Marcus Bell booked a discovery call with Riverbend Clinic

Yesterday, 4:18 pm · Calendar booking
LO

Lena Ortiz signed the Verity Analytics proposal

Yesterday, 11:06 am · Moved to Won
FS

Fieldwork Supply submitted an inquiry · score 84

Sat, 2:40 pm · New lead
WorkStudioStart a project